April 6 – Concept 02 | Visualising Participation

Aim:
To communicate the participative process between the Mattress Factory and artist that brings about the final creation and installation of an artwork.

Concept:
Visually illustrate the collaborative effort that makes possible the production and installation of an artist’s work at the MF. It is envisaged that a greater understanding of the support offered by the MF, to artists during the creative process, will give further value to and appreciation of the exhibited pieces (See figure 2).

Figure 2: brainstorming concept 2

Physical implementation of the Wayfinding Signs:

• Main exhibition space beside reception
• Inside the Elevator
• Relevant sign on each floor

Physical implementation of the Location (world map) Poster and Artist’s Process Poster

• Reception
• Elevator

Physical implementation of the Stickers:

• Interface Staff to distribute
• Patrons to wear

Verbal Scripts:

• Welcome Script that focuses on concise and significant exhibition information. This information will augment the wayfinding signage.
• Interface Staff Scripts to expand on the Artistic Process Poster (actual process) and sticker (artist information) when asked by patrons

Details:

• To design information that communicates how an art installation came to realization and how patrons may interact or behave within an exhibition space.
• Design with visual icons and illustrative information.
• Keep a consistency between the poster, stickers and exhibition information.

For Further Development:

• Design a welcome script.
• Design a MF sticker.
• Design a poster that supports the concepts voiced and visualized by the welcome script and sticker.
• Develop the concept of many hands and possibly communicate how many staff were involved, how long the process was and how many materials were involved. *We need to determine if this information is known or obtainable.

Material considerations:

• How many different types of sticker should be designed.
• How will the exhibition information be displayed?

Item 01 – Wayfinding

Build customer expectations via the simple and specific use of portable signage that is informative and relevant to current and permanent exhibitions.

• Create a large sign displaying information for each floor at the entrance
• Create a summary of the above information in the elevator
• Place the above information on each individual floor (5 levels)
• Revise the welcome script so that important information is highlighted.

Figure 3: exploration of item 1
Item 02 – Artistic Process
To be developed from Renna’s blueprint of the artist’s experience with the MF.