March 4 – Early Concept Ideas

From Tuesday, March 4th meeting

Early Concept Generation

Vision Statement
“We will make what you want to happen, possible”

Our focus is to communicate the idea of the MF through two approaches

Information Design: Our aim is to assist visitors to go from A to B. This could require visitors to take initiative and participate in their experience of the MF. This could involve enhancing existing signage or creating an avenue in which a dynamic conversation could develop.

Interaction design: Our aim is to train staff to facilitate visitor experiences that begin at A and finish at B. This could require staff to engage with visitors as facilities of an experience. One approach could be to develop scripted interaction in the form of staff scripts.

A: is the stop sign 100 yards away from the MF / or front door
B: is what visitors to the MF have experienced. The physical exit point being when they leave the entrance of the main building.

Service Blueprint

Develop service blue prints of a visitor’s experience. These blueprints will be developed from data collected as a result of user interviews and the journey mapping exercise.